Crowd Surf is a digital agency established in 2007, where the fan comes first. Our marketing initiatives focus on ways to create organic, meaningful connections between brands and followers through everything from onsite promotions to innovative social media activations. We are a digital marketing company – yes, but our efforts extend far beyond the confines of the internet. In addition to overall marketing services including social media management, release strategy, content creation and advertising, we collaborate with our clients on every level. We’re all about teamwork and total commitment to the project. No matter how big or how small the job, the 40+ members of the Crowd Surf team are there to ensure that all of our clients become an integral part of people’s everyday lives, connecting to their fans not just digitally, but experientially.
With teams in Los Angeles, Nashville and New York, Crowd Surf works seamlessly in all aspects of artist careers including, launches, brand strategy, residencies, scripted and unscripted television, merchandising and more. In 2022, the company launched its non-profit Career Development Program — a first-of-its-kind, no-cost educational series for people aspiring to work in the music business. Crowd Surf’s founders Cassie Petrey and Jade Driver have been named to power lists in Variety, Billboard and Forbes’ annual “30 Under 30” feature. Petrey and Driver have spoken at SXSW, New Music Seminar, and other conferences, including the recent inaugural Forbes 30/50 Summit in Abu Dhabi featuring Hillary Clinton and other global thought-leaders.