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Early this morning, Britney Spears premiered the official music video for her second Femme Fatale single, the apocalyptic club anthem, “Till The World Ends.” Directed by Ray Kay, who is responsible for recent video successes of pop acts like Willow Smith and Justin Bieber, gave the video a grimy yet sexy feel as Britney and her friends, from what looks like her past “I’m A Slave 4 U” video, dance literally until the Mayan-predicted end of the world.

VEVO premiered the clip exclusively, featuring Britney on their homepage slider and giving the video a TTWE-themed wrap on syndication partner, YouTube‘s display of the video. The number of views the “Till The World Ends” video has garnered is still propagating, but judging from over 30,000 “likes” and 20,000 comments in just shy of 12 hours, it looks as though this will be a hugely successful video premiere for Spears.

If you haven’t seen the video yet, take a look at what fans and critics alike are raving about below, and be sure to download “Till The World Ends” on iTunes as well.

In addition to a neon and leggo-inspired performance to a medley of tracks from their latest album, “The Beginning,” The Black Eyed Peas took home the win for Favorite Music Group at yesterday’s Kids’ Choice Awards!

All winners for the Nickelodeon KCA’s are determined solely by the fans through votes submitted online. The Peas’ very own fan-base, aptly coined “Peabodies,” took to various outlets offered by Nick to vote, including a built-in tab on BEP’s official Facebook page, to secure the group as this year’s favorite.

Watch will.i.am, Fergie, Taboo, and Apl.de.ap accept their award below. Congrats, BEP!